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CONSUMER HEALTH DATA PRIVACY POLICY

Effective Date: September 5, 2026
Last Updated: September 5, 2026

This Consumer Health Data Privacy Policy (“Consumer Health Data Policy”) describes how PlushBeds, Inc. (“PlushBeds,” “we,” “us,” or “our”) collects, uses, processes, discloses, protects, and responds to requests concerning information that may constitute “consumer health data” under applicable law (“Consumer Health Data”).

This Consumer Health Data Policy is separate from and supplements our general Privacy Policy. It applies only to information that constitutes Consumer Health Data under applicable law.

PlushBeds manufactures and sells mattresses, bedding, adjustable beds, sleep products, and related products. PlushBeds is not a healthcare provider, medical provider, health insurer, pharmacy, or medical-device provider. Our products, product recommendations, website content, customer-service communications, and other Services are not intended to diagnose, treat, cure, mitigate, or prevent any disease or medical condition and are not a substitute for professional medical advice.

1. WHAT IS CONSUMER HEALTH DATA?

For purposes of this Policy, “Consumer Health Data” means personal information that is linked or reasonably linkable to an individual and that identifies, reveals, reflects, or may reasonably be used to infer information concerning that individual’s past, present, or future physical or mental health status, where such information is regulated as Consumer Health Data under applicable law.

Depending on the jurisdiction and circumstances, Consumer Health Data may include information concerning:

  • a health condition, disease, diagnosis, injury, or disability;
  • physical discomfort, pain, soreness, pressure sensitivity, or mobility limitations;
  • symptoms, bodily functions, vital signs, or measurements;
  • medical, behavioral, psychological, or other health-related interventions;
  • surgeries or health-related procedures;
  • medications or treatments;
  • allergies or sensitivities;
  • sleep-related information where it reveals or is used to identify a health condition or health status;
  • reproductive or sexual health information;
  • genetic or biometric information associated with health status;
  • precise geolocation information used to identify or infer an attempt to obtain health-related services or products;
  • health-related inferences derived from other information; or
  • other information treated as Consumer Health Data under applicable law.

Not every statement concerning sleep, comfort, mattress firmness, sleeping position, product preference, or purchase of a mattress or bedding product constitutes Consumer Health Data. Whether information qualifies depends upon its content, context, use, and applicable law.

2. CONSUMER HEALTH DATA PLUSHBEDS MAY COLLECT

PlushBeds does not design its standard product-selection tools to request medical diagnoses, diseases, injuries, treatments, medications, or similar medical information.

Consumers may nevertheless voluntarily disclose health-related information when communicating with PlushBeds.

Depending on what you choose to tell us, the categories of Consumer Health Data we may receive include:

A. Health Conditions, Symptoms, or Physical Concerns

Information you voluntarily provide concerning matters such as:

  • back, neck, shoulder, hip, joint, or other physical discomfort;
  • pain or soreness;
  • physical injuries;
  • health conditions or diagnoses;
  • mobility or positioning concerns;
  • pressure sensitivity;
  • physical symptoms;
  • allergies or sensitivities; or
  • other physical or health-related concerns relevant to a question you ask us.

B. Treatment, Procedure, or Medication Information

If you voluntarily provide it, we may receive information concerning:

  • surgery;
  • medical procedures;
  • treatment;
  • medication;
  • recovery from an injury or procedure; or
  • other health-related care.

PlushBeds does not ordinarily request this information.

C. Sleep-Related Health Information

You may voluntarily describe sleep-related concerns that identify or reveal information concerning your physical or mental health.

Ordinary product preferences—such as sleeping position, preferred firmness, whether you sleep warm, or desired mattress feel—are not treated by PlushBeds as Consumer Health Data unless their content or use makes them Consumer Health Data under applicable law.

D. Health-Related Information Contained in Communications

Consumer Health Data may be included in communications with:

  • customer-service representatives;
  • product specialists;
  • sales representatives;
  • warranty or return personnel;
  • telephone support;
  • email;
  • live chat;
  • AI-enabled customer-assistance tools;
  • contact forms; or
  • other communications you initiate with PlushBeds.

For example, a consumer might voluntarily explain a physical condition when asking which mattress firmness, pillow, adjustable-base feature, or other product may be more comfortable.

E. Other Health-Related Information Voluntarily Provided

A consumer may voluntarily include other health-related information in a communication even though PlushBeds did not request it.

This may include information relating to bodily functions, health care, treatments, reproductive or sexual health, or other matters treated as Consumer Health Data by applicable law.

We do not encourage consumers to provide medical information that is not reasonably necessary for their request.

F. Limited Health-Related Inferences

Where necessary to respond to a request you make, we may make a limited inference from Consumer Health Data you voluntarily provide.

For example, if you tell a product specialist that a particular position causes discomfort and ask for assistance selecting a product, the specialist may use that information to respond to your request.

PlushBeds does not intentionally create health-condition profiles about customers for advertising purposes.

3. CONSUMER HEALTH DATA WE DO NOT INTENTIONALLY COLLECT

Through our ordinary consumer Services, PlushBeds does not intentionally seek to collect:

  • medical records;
  • detailed medical histories;
  • medical test results;
  • genetic information;
  • biometric information used to identify health status;
  • reproductive or sexual health information;
  • information concerning gender-affirming care;
  • precise geolocation for the purpose of determining whether a consumer sought health care; or
  • similar highly sensitive medical information.

If you voluntarily include such information in a communication to PlushBeds, we will treat it in accordance with this Policy and applicable law.

PlushBeds also does not intentionally infer a consumer’s health status merely from the consumer’s purchase, browsing activity, product views, or ordinary shopping behavior.

4. SOURCES OF CONSUMER HEALTH DATA

We may collect Consumer Health Data from the following categories of sources.

Directly From You

This is the primary source.

For example, you may voluntarily disclose health-related information when you:

  • call customer service;
  • communicate through chat;
  • send an email;
  • request product-selection assistance;
  • submit a warranty or return inquiry;
  • communicate with an AI-enabled customer-assistance feature;
  • complete a contact form; or
  • otherwise ask PlushBeds for assistance.

From a Person Acting at Your Direction

We may receive Consumer Health Data from another person where that person communicates with us at your direction or on your behalf.

From Service Providers Acting on Our Behalf

A service provider operating a communication or customer-service system on our behalf may transmit to PlushBeds information that you voluntarily provided through that system.

From Limited Inferences

We may derive limited health-related information where reasonably necessary to provide a response, product, or service you requested.

PlushBeds does not intentionally purchase Consumer Health Data from data brokers for advertising or profiling purposes.

5. WHY WE COLLECT AND USE CONSUMER HEALTH DATA

PlushBeds limits its collection and use of Consumer Health Data to purposes permitted by applicable law.

We may collect, use, or process Consumer Health Data for the following purposes.

A. Providing a Product or Service You Request

This may include:

  • responding to a question you ask;
  • helping you select a mattress, pillow, bedding product, adjustable base, or other product;
  • responding to a comfort or product-suitability question;
  • providing customer service;
  • processing a return or exchange;
  • administering a warranty;
  • responding to a complaint or request; or
  • otherwise providing a product or service you requested.

B. Customer-Service Administration

Where reasonably necessary, we may process Consumer Health Data contained in customer-service records to:

  • respond to your communication;
  • maintain continuity in a customer-service matter;
  • resolve a dispute;
  • document a return or warranty matter; or
  • administer our relationship with you.

C. Processing Based on Consent

Where applicable law requires affirmative consent for collection, use, or processing beyond what is necessary to provide a product or service you requested, PlushBeds will seek the consent required by applicable law before engaging in that activity.

D. Security, Fraud Prevention, and Protection of Rights

Where permitted by law, Consumer Health Data may be processed as reasonably necessary to:

  • detect or prevent fraud;
  • protect against security incidents;
  • investigate malicious, deceptive, fraudulent, or unlawful activity;
  • protect our systems and Services;
  • comply with applicable law;
  • respond to legally valid requests; or
  • establish, exercise, or defend legal claims.

6. HOW WE DO NOT USE CONSUMER HEALTH DATA

PlushBeds does not intentionally use Consumer Health Data to:

  • create targeted-advertising audiences;
  • engage in cross-context behavioral advertising based on a person’s health condition;
  • personalize third-party advertisements based upon a medical condition, diagnosis, symptom, injury, treatment, or other Consumer Health Data;
  • build health-related advertising profiles;
  • determine eligibility for employment, credit, insurance, housing, healthcare, or other similarly significant decisions;
  • discriminate unlawfully against a consumer;
  • train a general-purpose large language model using identifiable Consumer Health Data; or
  • otherwise monetize Consumer Health Data in a manner prohibited by applicable law.

General website activity that does not identify or reveal a consumer’s health status may be processed separately as described in our general Privacy Policy.

7. HOW CONSUMER HEALTH DATA IS PROCESSED

Consumer Health Data may be processed electronically through systems used to provide customer service, communications, requested product assistance, warranty or return administration, or related Services.

Depending on the interaction, processing may involve:

  • receiving the information you voluntarily provide;
  • transmitting the information through a customer-service or communications platform;
  • making the information available to personnel reasonably necessary to handle your request;
  • using the information to respond to the specific product or service request you made;
  • maintaining information where reasonably necessary for the customer-service relationship, warranty, return, dispute, security, or legal purpose involved;
  • transmitting information to a processor acting on our behalf where reasonably necessary to provide the requested service; and
  • deleting, deidentifying, aggregating, or otherwise disposing of information when appropriate.

We seek to limit access to Consumer Health Data to personnel and processors for whom access is reasonably necessary for an authorized purpose.

Where a processor processes Consumer Health Data for PlushBeds, we seek to require that processing to occur in a manner consistent with our instructions, this Policy, applicable contractual requirements, and applicable law.

8. CONSUMER HEALTH DATA WE SHARE

PlushBeds does not intentionally share Consumer Health Data with third parties or affiliates for their own independent advertising, marketing, profiling, or other independent commercial purposes.

Where permitted by applicable law, Consumer Health Data may be disclosed to processors or service providers acting on PlushBeds’ behalf as reasonably necessary to provide a product or service you requested or perform an authorized business function.

Depending upon the communication and service involved, the categories of Consumer Health Data processed by such providers may include:

  • health-condition information voluntarily disclosed by a consumer;
  • pain, discomfort, symptom, mobility, or physical-support information voluntarily disclosed by a consumer;
  • health-related information included in customer-service communications;
  • health-related information relevant to a return, warranty, or product-selection request; and
  • limited information necessary to associate the communication with the customer or request.

Under certain Consumer Health Data laws, disclosures to a processor acting solely on PlushBeds’ behalf may not constitute “sharing.”

9. CATEGORIES OF RECIPIENTS

Where reasonably necessary and permitted by law, Consumer Health Data may be processed by or disclosed to the following categories of recipients.

Customer-Service and Communications Providers

Providers that assist PlushBeds with:

  • telephone communications;
  • email;
  • customer-service systems;
  • live chat;
  • message routing;
  • transcription; or
  • other customer communications.

AI-Enabled Customer-Service Providers

Providers that assist PlushBeds in responding to, routing, summarizing, or supporting customer-service communications.

We do not authorize these providers to use identifiable Consumer Health Data to train their own general-purpose AI models for independent purposes.

Cloud, Hosting, and Information-Technology Providers

Providers that host, secure, maintain, or support systems through which Consumer Health Data may be processed.

Security and Fraud-Prevention Providers

Providers assisting PlushBeds with security, system integrity, fraud prevention, or investigation of unlawful activity.

Professional Advisors

Attorneys, insurers, auditors, consultants, and similar professional advisors where access is reasonably necessary and legally permitted.

Governmental or Legal Recipients

Courts, regulators, law-enforcement authorities, governmental entities, or others where disclosure is required or permitted by applicable law.

10. AFFILIATES

As of the Effective Date, PlushBeds does not share Consumer Health Data with an affiliated company for that affiliate’s independent advertising, marketing, profiling, or other independent commercial purposes.

Accordingly, PlushBeds does not currently identify any specific affiliate as receiving Consumer Health Data for such purposes.

If PlushBeds begins sharing Consumer Health Data with a specific affiliate in circumstances requiring disclosure or consent under applicable Consumer Health Data law, we will update this Policy and obtain any consent required by law before that sharing begins.

11. SALE OF CONSUMER HEALTH DATA

PlushBeds does not sell Consumer Health Data.

We do not exchange Consumer Health Data for money or other valuable consideration in a transaction constituting a sale of Consumer Health Data under applicable law.

We do not condition your ability to purchase PlushBeds products on authorizing the sale of Consumer Health Data.

If PlushBeds ever proposes to engage in a transaction constituting the sale of Consumer Health Data, we will first obtain the separate written authorization required by applicable law and satisfy all other applicable statutory requirements.

12. ADVERTISING AND CROSS-SITE TRACKING

PlushBeds uses advertising, analytics, attribution, and similar technologies on its website generally, as described in our general Privacy Policy.

However:

PlushBeds does not intentionally disclose Consumer Health Data to advertising platforms for targeted or cross-context behavioral advertising.

We do not authorize third parties to collect Consumer Health Data from PlushBeds for the purpose of tracking an individual’s health status over time and across unaffiliated websites or online services.

We do not intentionally place:

  • medical diagnoses;
  • health conditions;
  • symptoms;
  • treatment information;
  • medication information;
  • pain or injury information; or
  • other Consumer Health Data

into advertising audiences or advertising-event payloads.

General website information that does not identify or reveal an individual’s health status may continue to be processed under our general Privacy Policy and applicable privacy choices.

13. CONSENT

Where Consumer Health Data is collected because it is necessary to provide a product or service that you requested, applicable law may permit PlushBeds to process that information for that limited purpose without obtaining separate consent.

For example, if you voluntarily tell a PlushBeds customer-service representative about a physical condition because you want the representative to take that information into account when responding to your product question, we may use the information to respond to that request where permitted by applicable law.

Where applicable law requires affirmative consent, PlushBeds will seek a clear affirmative indication of consent before collecting or using Consumer Health Data for the specified purpose.

Where applicable law requires separate consent before sharing Consumer Health Data, consent to sharing will be separate and distinct from consent to collection.

A request for consent may identify:

  • the categories of Consumer Health Data involved;
  • the purpose for collection or sharing;
  • the specific manner in which the information will be used;
  • the categories of recipients, where applicable; and
  • how consent may be withdrawn.

You may withdraw applicable consent to future collection or sharing as described below.

Withdrawal applies prospectively and does not necessarily affect processing that occurred lawfully before withdrawal became effective.

14. YOUR CONSUMER HEALTH DATA RIGHTS

Depending upon applicable law, you may have the right to:

Confirm and Access

Confirm whether PlushBeds is collecting, sharing, or selling Consumer Health Data concerning you and access Consumer Health Data concerning you that PlushBeds maintains.

Obtain Information About Recipients

Request information concerning third parties or affiliates with whom PlushBeds has shared or sold Consumer Health Data concerning you, including contact information where required by applicable law.

Withdraw Consent

Withdraw consent to future collection or sharing where processing is based upon your consent.

Stop Future Collection or Sharing

Request that PlushBeds cease collecting or sharing Consumer Health Data concerning you where applicable law provides that right.

Delete Consumer Health Data

Request deletion of Consumer Health Data concerning you.

Where required by law, an authenticated deletion request may require PlushBeds to:

  • delete applicable Consumer Health Data from its records;
  • notify processors, contractors, affiliates, or third parties required by law of the deletion request; and
  • direct those parties to delete applicable Consumer Health Data from their records.

Deletion from archived or backup systems may be delayed for the period expressly permitted by applicable law.

Review and Correct

You may request to review Consumer Health Data PlushBeds maintains concerning you and request correction of information you believe is inaccurate.

We will process such requests to the extent required by applicable law.

Appeal

Where applicable law provides a right to appeal PlushBeds’ refusal to take action on a Consumer Health Data request, you may appeal as described below.

Non-Discrimination

PlushBeds will not unlawfully discriminate against you for exercising rights relating to Consumer Health Data.

15. HOW TO EXERCISE YOUR RIGHTS

You may submit a Consumer Health Data privacy request using the following methods:

Email: support@plushbeds.mom

Please use the subject line:

Consumer Health Data Privacy Request

For a deletion request, you may use:

Consumer Health Data Deletion Request

You may also contact us at:

Telephone: 1-888-286-3404

Mail:

PlushBeds, Inc.
3233 Mission Oaks Blvd.
Building C
Camarillo, CA 93012
United States

If PlushBeds provides an online Privacy Request form, you may also use that mechanism.

When submitting a request, please:

  1. tell us that your request concerns Consumer Health Data;
  2. identify the right you wish to exercise; and
  3. provide sufficient information for us to identify the relevant customer interaction or record.

Please do not send additional medical details merely to submit a privacy request.

16. AUTHENTICATING REQUESTS

We may take reasonable steps to authenticate your identity before fulfilling a Consumer Health Data request.

Authentication measures will depend on:

  • the nature of the request;
  • the sensitivity of the information;
  • the risk of unauthorized access or deletion; and
  • information reasonably available to PlushBeds.

We will request only information reasonably necessary to authenticate and process the request.

If we cannot reasonably authenticate a request using commercially reasonable efforts, we may request additional information reasonably necessary to authenticate the consumer and the request or decline to act where permitted by applicable law.

We will not require a consumer to create a new account solely to exercise Consumer Health Data rights where prohibited by applicable law.

17. RESPONSE TIME

We will respond to authenticated Consumer Health Data requests without undue delay and within the period required by applicable law.

Where applicable Washington or Nevada Consumer Health Data law applies, we generally will respond within 45 days after receiving the request.

Where reasonably necessary and legally permitted, the response period may be extended once for up to an additional 45 days, taking into account the complexity and number of requests.

If we extend the response period, we will provide notice of the extension and the reason for it within the initial response period.

Requests will be processed without charge to the extent required by law.

Where applicable law permits PlushBeds to charge a reasonable fee or decline to act on a request that is manifestly unfounded, excessive, fraudulent, or repetitive, PlushBeds reserves the right to exercise that authority.

18. DELETION REQUESTS

When applicable law requires deletion of Consumer Health Data, PlushBeds will take the actions required by that law.

This may include:

  • deleting applicable Consumer Health Data from PlushBeds systems;
  • notifying applicable processors, contractors, affiliates, or third parties of the deletion request; and
  • directing those recipients to delete applicable Consumer Health Data where required by law.

Where Consumer Health Data is maintained in archived or backup systems, deletion may be delayed for the period permitted by applicable law.

Under applicable Washington law, deletion from archived or backup systems may be delayed for up to six months from authentication of the deletion request where the statutory requirements for such delay are satisfied.

Certain information may be retained where applicable law expressly permits or requires retention.

19. APPEALS

If PlushBeds refuses to take action on a Consumer Health Data request and applicable law gives you a right to appeal, you may submit an appeal by contacting:

support@plushbeds.mom

Use the subject line:

Consumer Health Data Privacy Appeal

Please identify the request or decision being appealed and explain why you believe it should be reconsidered.

We will review the appeal and respond within the period required by applicable law.

Where applicable Washington or Nevada law applies, we generally will respond in writing within 45 days after receiving the appeal.

If an appeal is denied, we will provide information required by applicable law concerning how you may contact the applicable state Attorney General or other regulatory authority.

20. SECURITY OF CONSUMER HEALTH DATA

PlushBeds maintains administrative, technical, organizational, and physical safeguards designed to protect Consumer Health Data in a manner reasonable and appropriate in light of:

  • the nature of the information;
  • its sensitivity;
  • the volume of information processed;
  • the purposes for which it is processed; and
  • reasonably foreseeable risks.

We seek to restrict access to Consumer Health Data to personnel and processors for whom access is reasonably necessary to:

  • provide a product or service requested by the consumer;
  • carry out a purpose to which the consumer consented;
  • maintain security;
  • prevent fraud;
  • comply with law; or
  • carry out another legally permitted purpose.

No electronic transmission, network, system, or storage method can be guaranteed to be completely secure.

21. GEOFENCING

PlushBeds does not use geofencing technology around healthcare facilities or other locations providing in-person health care services for the purpose of:

  • identifying or tracking consumers seeking health care services or products;
  • collecting Consumer Health Data; or
  • sending advertisements, messages, or notifications based upon Consumer Health Data or a consumer’s presence at such a location.

22. MATERIAL CHANGES TO THIS POLICY

We may update this Consumer Health Data Policy when our practices or applicable laws change.

If we make a material change affecting how Consumer Health Data is collected, used, processed, or shared, we will provide any notice required by applicable law.

Depending upon the circumstances, notice may be provided through:

  • a conspicuous notice on our website;
  • a notice through the relevant communication, product, service, or feature;
  • email or another electronic communication where appropriate; or
  • another method reasonably designed to notify affected consumers.

We will update the Last Updated date shown at the top of this Policy.

Where applicable law requires affirmative consent before PlushBeds:

  • collects, uses, or shares an additional category of Consumer Health Data;
  • uses Consumer Health Data for a materially different or additional purpose; or
  • shares Consumer Health Data with an additional third party or affiliate,

we will provide the required disclosure and obtain the required consent before beginning that activity.

23. RELATIONSHIP TO OUR GENERAL PRIVACY POLICY

This Consumer Health Data Policy applies specifically to information qualifying as Consumer Health Data.

Our general Privacy Policy describes broader PlushBeds privacy practices concerning matters such as:

  • ecommerce transactions;
  • accounts;
  • website activity;
  • cookies and pixels;
  • advertising and analytics;
  • artificial intelligence;
  • communications;
  • general state privacy rights; and
  • other personal information.

If there is a conflict between this Consumer Health Data Policy and our general Privacy Policy concerning information that qualifies as Consumer Health Data, this Consumer Health Data Policy will control to the extent required by applicable Consumer Health Data law.

24. CONTACT US

Questions or requests concerning Consumer Health Data may be directed to:

PlushBeds, Inc.
3233 Mission Oaks Blvd.
Building C
Camarillo, CA 93012
United States

Email: support@plushbeds.mom

Telephone: 1-888-286-3404

For requests concerning Consumer Health Data, please identify your communication as a Consumer Health Data Privacy Request so that it can be routed appropriately.